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woensdag, 31 januari 2007



Seems to me that this is a general trend right now, and one that we have seen boefre. The popularity of tradeshows rise and fall and have a life cycle that seems to mirror the industry they represent. The beginning of the dot com age saw a huge spike in tradeshows (or maybe that was just what it felt like to me). But it also feels like there is a general feeling that people are tired of being marketed to at these events and aren't interested in vendors hawking there wares (unless of course you are Steve Jobs). There are of course major exceptions, but people want content and interesting discussions more than product demos.

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