Hoe zou het zijn met Social Media in Belgische Bedrijven?

Pieter van Leads United stuurde me een link door naar een recente studie die ze daarover uitvoerden, met een aantal interessante vaststellingen.  Zo is de term 'Social Media' als verzamelnaam voor sociale netwerken, wiki's, blogs, RSS toepassingen etc. binnen de bedrijfswereld vrij onbekend, al doen al die individuele termen wel een belletje rinkelen.

Lees zeker het hele artikel, maar wat mij opviel was dat nu ongeveer een kwart tot een vijfde van de ondervraagde communicatieprofessionals blogt (een lichte daling, alhoewel misschien niet statistisch significant), terwijl een gelijkaardig percentage aangeeft dat er tegenwoordig een 'blogging policy' is bij hun op het bedrijf, een scherpe stijging tegenover vorig jaar.  Bloggen binnen bedrijven is dus duidelijk geen cowboy-activiteit meer...

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